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Statement of intent

For my NEA piece, I am going to work independently on Brief 4: music video and online to produce a three-minute music video for a fictional dance/artist signed to Universal Music and the working website for the band/artist. My production will be aimed at a culturally sophisticated, 16-25 class AB demographic. I am going to promote the fictional artist 'Reign' through the use of a quirky video, through the portrayal of a girl who represents my artist as the main singer along with two other fictional artists who will be featured in the video. They will be rolling in and out of shot whilst lip syncing different verses of the song, whilst the lighting alternates from red to white with the beat. The premise of the video is to create a unique and new type of music video, straying away from stereotypical narratives that are usually featured in music videos. In terms of editing, I will include long continuous shots to create a flow for the audience and make the movement of my acto

Note to examiner

Dear moderator my name is Ambar Kaur Bal candidate N.O ...., and welcome to my A level Media studies blog. This is a record of the work I have undertaken for the Making Media (component 03/04) non- examined assessment (NEA) within the OCR H409 GCE A level course in Media Studies. I worked independently on brief 4: music video and online to produce a three-minute music video for a fictional dance band/artist signed to Universal Music and the working website for the band/artist. My production is aimed at a culturally sophisticated, 16–25 class AB demographic. Below you will find evidence of my research and planning for this task, including: * my research into professionally produced music videos and artist websites that are similar in genre, style and form to those proposed in my chosen production brief. This includes:               * My deconstruction, analysis, and notes on these professionally produced music videos and artist websites that has developed my knowledge and understand

Final music video and website

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https://ambar2009.wixsite.com/my-site

Website Research

When conducting research into artists websites and designs, I opted to choose artists and bands who produce the same genre of music as my artist. The first website I looked at was Jorja Smith's, her website design was very simple using only plain colors such as greens, whites, and blacks. The first page featured a large photo of her, this is something I want to incorporate into my website. This highlights who the artist is to the audience. As well as her new video and her tour dates https://www.jorjasmith.com/ Dua Lipa's website is another source of inspiration for me as it features vibrant colors with the edit of a photo of the artist. This is something I will incorporate into my website as I want to carry out media convergence between my video and my artist through the use of vibrant colors and edits. http://swansong.dualipa.com/ Although Tame Impala is a band, I can draw a lot of inspiration from this website, as their home page includes trippy edits and photos

Website Planning

These are some screenshots from my website as I am working on it: Home page Things I need to include: Title Background Pop up window (lightbox) Music video The single About my artist Gallery BACKGROUND - Currently, I am choosing my background for the home page, I am deciding between having a video in the background which would be slightly more entertaining or having a plain background and a picture of my artist. Using an editing app I will be able to turn one of my pictures into a video that is representative of my artist's style and the theme of my video. TITLE - I have decided I want my title for the home page to be plain and bold text, this will mean it can stand out against the colors and movement of my background without making the home page too distracting. POP UP - I will also have a pop-up window MUSIC VIDEO - my music video will be directly under the first part of my home page, meaning its accessible and labeled clearly. I will feature a short clip I

Risk assessment

Possible injuries that can occur: -Pulley related injury How to resolve this issue and prevent issues occurring: -Ensure that pulleys are safely operated and that those using the pulleys handle them safely. Also, ensure they are aware of hazards. Possible injuries that can occur: -Rig collapsing How to resolve this issue and prevent issues occurring: - Ensure rig is fastened securely and set up in a clear area to avoid anything knocking it down. Possible injuries that can occur: -Camera falling How to resolve this issue and prevent issues occurring: Due to the camera being placed above the head of the actors, I will fasten the camera securely onto the rig using multiple layers of duct tape and a secondary rig that the camera is tightened onto. Possible injuries that can occur: Light damaging the eye How to resolve this issue and prevent issues occurring: Ensure that the lights are not shining directly at patients using a slight angle on the camera set up to

Storyboard

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INTRO: The opening shot will look slightly like this, with the floorboards being the main shot with a faded light, the title will zoom in and fade out before the actors go into the shot. This first scene will be silent for roughly 10 seconds before the song begins the video features three actors moving in and out of the shot using pulleys. I like the light effects and will replicate both the movement of the actors and the lights as they are entertaining, quirky and portray the brand image of my artist. In order to do this, I will strap my camera to a metal stand to get the same downward facing shot. I will also be exploring different fonts PRE-CHORUS: This is my second shot for the pre-chorus, the duration of which will feature only one of my actors who is also the artist of the song lipsyncing. She will stay in shot whilst two actors will move in and out of shot. The lighting for this will also be red and white. CHORUS: The chorus will feature all three p