Note to examiner

Dear moderator my name is Ambar Kaur Bal candidate N.O ...., and welcome to my A level Media studies blog. This is a record of the work I have undertaken for the Making Media (component 03/04) non- examined assessment (NEA) within the OCR H409 GCE A level course in Media Studies.

I worked independently on brief 4: music video and online to produce a three-minute music video for a fictional dance band/artist signed to Universal Music and the working website for the band/artist. My production is aimed at a culturally sophisticated, 16–25 class AB demographic.


Below you will find evidence of my research and planning for this task, including:

* my research into professionally produced music videos and artist websites that are similar in genre, style and form to those proposed in my chosen production brief. This includes:
              * My deconstruction, analysis, and notes on these professionally produced music videos and artist websites that has developed my knowledge and understanding of my chosen media form’s distinctive media language.
   This includes for example:
• how genre conventions are employed
• how and why intertextuality is employed
• how combinations of media language elements such as camerawork, editing, soundtrack, and mise en are mise en scène are used to create meaning and construct representations that address an intended audience.

I have also analysed professional artist websites as part of my cross-media brief in terms of:
• layout
• navigation
• use of language
• use of images/text/audio/video.

PLANNING
In terms of planning, you will find below:
• storyboard
• location report(s)
• notes on casting and mise-en-scène considerations
• mock-up of my webpage
• rough cuts/drafts
• audience research and feedback.

STATEMENT OF INTENT
You will also find below the Statement of Intent I have completed for my cross-media production My Statement of Intent outlines the ways in I proposed to link my media products to demonstrate my knowledge and understanding of the digitally convergent nature of my production. I also outline the ways in which I proposed to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of the brief.

I hope you enjoy my work and find it both successful and interesting. Please use the navigation bar to access my work as organised into labels. There is also a link to the School's blog hub and my other classmates' blogs

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