Statement of intent
For my NEA piece, I am going to work independently on Brief 4: music video and online to produce a three-minute music video for a fictional dance/artist signed to Universal Music and the working website for the band/artist. My production will be aimed at a culturally sophisticated, 16-25 class AB demographic.
I am going to promote the fictional artist 'Reign' through the use of a quirky video, through the portrayal of a girl who represents my artist as the main singer along with two other fictional artists who will be featured in the video. They will be rolling in and out of shot whilst lip syncing different verses of the song, whilst the lighting alternates from red to white with the beat. The premise of the video is to create a unique and new type of music video, straying away from stereotypical narratives that are usually featured in music videos.
In terms of editing, I will include long continuous shots to create a flow for the audience and make the movement of my actors smoother. which will be a bird's eye view shot with the camera facing down on the actors to capture their lip syncing and movement. My second type of shot will be a close up of two of my actors, this is featured during the chorus where the song is at its most emotional, this allows the audience to see the facial expressions of the actors and understand the emotions being conveyed. I will also feature an overlay of the bird's eye shot and the close up to create a smooth transition into the two types of shots.
I will use two different settings, floorboards and a wall with exposed grey brick. These settings are quite quirky and plain, using plain settings will allow me to add bright and vibrant lighting and effects to the video without distracting the audience from the actors. The scenes with the floorboards as settings will feature alternating red and white lights with the beat and the close-up scenes will feature purple and blue lights coming from the side of the actors and a white light in the middle, this allows the color to be enhanced without causing distraction from the actors face.
I plan on using three characters, this includes the main actor, who is also my artist and two other actors who are featured on the track. These actors represent different social groups in terms of ethnicities. Therefore they will appeal to a wider audience, allowing a larger number of audience members to identify with the characters.
The graphics I will feature on my website include the name of my artist and the name of my single. My website will include a minimum of 5 original pictures as well as some duplicate pictures that have been edited differently, including light effects and glitch effects to transform it into a GIF, these images will be used to promote the artist. I will also include a video using another actor that featured in my video to increase convergence linking my website to my video. I will also include a personal video from my artist promoting the sales of the single Hope through an opportunity to win tour tickets, this enhances the brand identity of the artist, whilst creating a synergy between the artist, the single and the website.
I will feature appropriate website conventions, including numerous hyperlinks on each page of my website, to direct my audience to different pages whilst linking them together, this will also be done through a lightbox that will feature on my home page. I will also feature the logo and title of my artist.
I intend on using a range of appropriate media language techniques including images, fonts, backgrounds, logos, and typography. There will also be original audio and video on my website.
How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)
Firstly I will use the same font as featured in my music video on my website and as my artist's name reign logo. I will create synergy by using the same colorful lighting techniques as shown in my video as the background on my website. Additionally, I will create synergy through the feature of a clip from my video on my home page next to where my video is displayed. Finally, synergy will also be created through a video on my music page of the artist directly addressing the audience about the purchase of the song for the chance to win tickets.
I will use two different settings, floorboards and a wall with exposed grey brick. These settings are quite quirky and plain, using plain settings will allow me to add bright and vibrant lighting and effects to the video without distracting the audience from the actors. The scenes with the floorboards as settings will feature alternating red and white lights with the beat and the close-up scenes will feature purple and blue lights coming from the side of the actors and a white light in the middle, this allows the color to be enhanced without causing distraction from the actors face.
I plan on using three characters, this includes the main actor, who is also my artist and two other actors who are featured on the track. These actors represent different social groups in terms of ethnicities. Therefore they will appeal to a wider audience, allowing a larger number of audience members to identify with the characters.
The graphics I will feature on my website include the name of my artist and the name of my single. My website will include a minimum of 5 original pictures as well as some duplicate pictures that have been edited differently, including light effects and glitch effects to transform it into a GIF, these images will be used to promote the artist. I will also include a video using another actor that featured in my video to increase convergence linking my website to my video. I will also include a personal video from my artist promoting the sales of the single Hope through an opportunity to win tour tickets, this enhances the brand identity of the artist, whilst creating a synergy between the artist, the single and the website.
I will feature appropriate website conventions, including numerous hyperlinks on each page of my website, to direct my audience to different pages whilst linking them together, this will also be done through a lightbox that will feature on my home page. I will also feature the logo and title of my artist.
I intend on using a range of appropriate media language techniques including images, fonts, backgrounds, logos, and typography. There will also be original audio and video on my website.
How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)
Firstly I will use the same font as featured in my music video on my website and as my artist's name reign logo. I will create synergy by using the same colorful lighting techniques as shown in my video as the background on my website. Additionally, I will create synergy through the feature of a clip from my video on my home page next to where my video is displayed. Finally, synergy will also be created through a video on my music page of the artist directly addressing the audience about the purchase of the song for the chance to win tickets.
Comments
Post a Comment