Preliminary Task

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Preliminary Task




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Website layout

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Note to examiner

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Dear moderator my name is Ambar Kaur Bal candidate N.O ...., and welcome to my A level Media studies blog. This is a record of the work I have undertaken for the Making Media (component 03/04) non- examined assessment (NEA) within the OCR H409 GCE A level course in Media Studies. I worked independently on brief 4: music video and online to produce a three-minute music video for a fictional dance band/artist signed to Universal Music and the working website for the band/artist. My production is aimed at a culturally sophisticated, 16–25 class AB demographic. Below you will find evidence of my research and planning for this task, including: * my research into professionally produced music videos and artist websites that are similar in genre, style and form to those proposed in my chosen production brief. This includes:               * My deconstruction, analysis, and notes on these professionally produced music videos and artist websites that ha...
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Statement of intent

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For my NEA piece, I am going to work independently on Brief 4: music video and online to produce a three-minute music video for a fictional dance/artist signed to Universal Music and the working website for the band/artist. My production will be aimed at a culturally sophisticated, 16-25 class AB demographic. I am going to promote the fictional artist 'Reign' through the use of a quirky video, through the portrayal of a girl who represents my artist as the main singer along with two other fictional artists who will be featured in the video. They will be rolling in and out of shot whilst lip syncing different verses of the song, whilst the lighting alternates from red to white with the beat. The premise of the video is to create a unique and new type of music video, straying away from stereotypical narratives that are usually featured in music videos. In terms of editing, I will include long continuous shots to create a flow for the audience and make the movement of my acto...
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