the jungle book 2016 marketing

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  • In August, Mr. Favreau bounded onto a 7,800-seat arena at a Disney fan convention in Anaheim, Calif., and showed sneak-peek footage from his film. He was joined by three “Jungle Book” stars on stage, including Neel Sethi, who plays the man-cub Mowgli. Thousands of movie posters were handed out.

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  • Disney used bloggers and entertainment news sites to hammer home a point: Mr. Favreau used sophisticated filmmaking techniques to create the animal characters. Advertisement.In part to make “The Jungle Book” appeal to a finicky high school crowd — older siblings tend to influence younger brothers and sisters — Disney packed the first trailer with scary moments

  • Commercials on ESPN portrayed the movie as coming not from the studio that made “Cinderella” but “from the studio that brought you ‘Pirates of the Caribbean.’” An extended 3-D trailer for “The Jungle Book” was attached to “Star Wars: The Force Awakens,” which had an audience that was 58 percent male. And Disney rolled out an action-oriented trailer during the Super Bowl.

  • If moviegoers believe that, they are more likely to spend $3 to $5 more a ticket to see “The Jungle Book” in 3-D, which can lift opening-weekend sales considerably. To emphasize the scope and scale of this movie, Disney introduced a mazelike Law of the Jungle website in partnership with the female-leaning Tumblr; ran special promos at IMAX theaters focusing on the snake Kaa; and created a touring virtual-reality experience and 360-degree Facebook video emphasizing the “Avatar”-like world of its jungle.
  • A New Year’s Day stunt on the Disney Channel, for instance, was used to portray the film as one of the year’s first blockbuster offerings for families and children. But the synergistic heavy lifting was done by Disney theme parks. During the jam-packed spring break weeks, park theatres in Florida and California offered sneak-peek footage of the movie, with Mr. Favreau providing introductions.
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