History

-
History of dance music videos
What is dance music?

refers to any kind of music that is created specifically for people to dance to.

 Origin
The genre as we know it today has roots in the late 19th and early 20th century. In the 1950s, rock and roll became the popular dance music. The late 1960s saw the rise of soul and R&B music. The rise of disco in the early 1970s led to dance music becoming popular with the public. By the late 1970s, electronic dance music was developing.
All of the music videos within the last 10 years have a noticeable presence of bright colors
and complicated and wacky narratives. 
Cooler than me- Mike Posner ( 2010)         

Many music videos released in 2010 carried a similar setting most typically a house party, However, when Posner dons a pair of sunglasses the party comes to life. Directed by Jason Beattie this popular music video has accumulated a total of 76,374,391 views on youtube.
Waiting all night - Rudimental ft Ella Eyre (2013)
This music video features the inspirational and true-life story BMX champion Kurt Yaeger who became an amputee in 2006 after an accident. All of the actors in the video are real-life friends of Yaeger and BMX riders. The video was directed by Nez Khammal.








Hideaway- Kiesza ( 2014)
Both the song and the music video fit the dance genre, Kiesza's video to Hideaway features her dancing her way down a street, due to this the music video was filmed using one shot. The video was directed by Kieszas brother Blayre Ellestad.


Comments

Post a Comment

Popular posts from this blog

Statement of intent

-
For my NEA piece, I am going to work independently on Brief 4: music video and online to produce a three-minute music video for a fictional dance/artist signed to Universal Music and the working website for the band/artist. My production will be aimed at a culturally sophisticated, 16-25 class AB demographic. I am going to promote the fictional artist 'Reign' through the use of a quirky video, through the portrayal of a girl who represents my artist as the main singer along with two other fictional artists who will be featured in the video. They will be rolling in and out of shot whilst lip syncing different verses of the song, whilst the lighting alternates from red to white with the beat. The premise of the video is to create a unique and new type of music video, straying away from stereotypical narratives that are usually featured in music videos. In terms of editing, I will include long continuous shots to create a flow for the audience and make the movement of my acto
Read more

Website Planning

-
These are some screenshots from my website as I am working on it: Home page Things I need to include: Title Background Pop up window (lightbox) Music video The single About my artist Gallery BACKGROUND - Currently, I am choosing my background for the home page, I am deciding between having a video in the background which would be slightly more entertaining or having a plain background and a picture of my artist. Using an editing app I will be able to turn one of my pictures into a video that is representative of my artist's style and the theme of my video. TITLE - I have decided I want my title for the home page to be plain and bold text, this will mean it can stand out against the colors and movement of my background without making the home page too distracting. POP UP - I will also have a pop-up window MUSIC VIDEO - my music video will be directly under the first part of my home page, meaning its accessible and labeled clearly. I will feature a short clip I
Read more

Note to examiner

-
Dear moderator my name is Ambar Kaur Bal candidate N.O ...., and welcome to my A level Media studies blog. This is a record of the work I have undertaken for the Making Media (component 03/04) non- examined assessment (NEA) within the OCR H409 GCE A level course in Media Studies. I worked independently on brief 4: music video and online to produce a three-minute music video for a fictional dance band/artist signed to Universal Music and the working website for the band/artist. My production is aimed at a culturally sophisticated, 16–25 class AB demographic. Below you will find evidence of my research and planning for this task, including: * my research into professionally produced music videos and artist websites that are similar in genre, style and form to those proposed in my chosen production brief. This includes:               * My deconstruction, analysis, and notes on these professionally produced music videos and artist websites that has developed my knowledge and understand
Read more